Tangbuy Finds Spreadsheet
H&M, short for Hennes & Mauritz, is a global fashion powerhouse that has redefined the way people shop for trendy and affordable clothing. Founded in 1947 by Erling Persson in Västerås, Sweden, H&M started as a single womenswear store called "Hennes," which means "hers" in Swedish. The brand quickly gained popularity for its accessible fashion and high-quality products.
In 1968, Hennes expanded its offerings by acquiring Mauritz Widforss, a hunting and fishing equipment store. This acquisition marked the beginning of the brand's transformation. The company rebranded to Hennes & Mauritz, or H&M, and began offering menswear alongside womenswear. This strategic move allowed H&M to cater to a broader audience, setting the stage for its future growth.
H&M's international journey began in 1976 when it opened its first store outside of Sweden in Norway. By the 1980s, the brand had reached other European countries, including the UK and Germany. The 2000s saw H&M's expansion into the United States and Asia, solidifying its status as a global fashion leader. Today, H&M operates in over 70 countries, with thousands of stores worldwide.
H&M has always been at the forefront of fashion innovation. In recent years, the brand has committed to sustainability, aiming to create a more eco-friendly and ethical fashion industry. Through initiatives like their Conscious Collection and garment recycling programs, H&M is working towards a more sustainable future. Additionally, the brand has embraced digital transformation, offering online shopping and innovative in-store experiences to meet the evolving needs of modern consumers.
Over the decades, H&M has built a legacy of providing fashion-forward, high-quality clothing at affordable prices. The brand's ability to adapt to changing trends and consumer demands has made it a household name around the world. With a focus on inclusivity, sustainability, and innovation, H&M continues to shape the fashion industry and inspire millions of customers globally.