As a leading beauty purchasing platform, Eastmallbuy has identified several popular categories and emerging trends in the European and American markets. This analysis aims to provide insights into the preferences of consumers and the brands that are gaining traction.
1. Skincare Products
Skincare continues to dominate the beauty market, with consumers increasingly prioritizing products that offer long-term benefits.
Popular Brands:
- The Ordinary:
- La Roche-Posay:
- Cerave:
- La Roche-Posay:
2. Makeup Products
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