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Founded in 1906 by William J. Riley, New Balance has grown from a small Boston-based company to one of the most recognizable names in the footwear industry. Originally specializing in arch supports and orthopedic footwear, the brand has continually evolved to meet the needs of athletes and everyday consumers alike.
In the early 20th century, New Balance began by producing custom-made orthotics that offered superior comfort and support. Riley's innovative designs quickly gained popularity among those seeking relief from foot pain, laying the foundation for the brand's future success.
By the 1930s, New Balance had expanded its product line to include athletic shoes. The brand's commitment to quality and innovation was evident in their running shoes, which quickly became a favorite among serious athletes. The 1970s saw the introduction of the now-iconic "N" logo and the beginning of New Balance's rise to international prominence.
What sets New Balance apart is its dedication to craftsmanship. Unlike many of its competitors, the brand continues to manufacture a significant portion of its footwear in the United States and the United Kingdom. This commitment to quality ensures that every pair of New Balance shoes meets the highest standards of durability and comfort.
New Balance has always been at the forefront of footwear technology. From the introduction of the first running shoe with a ripple sole to the development of advanced cushioning systems, the brand consistently leads the way in innovation. Their ongoing research and development efforts ensure that they remain competitive in a rapidly evolving market.
New Balance is not just about making great shoes; it's also about giving back to the community. The brand is involved in numerous charitable initiatives and is committed to sustainable practices. From reducing waste in their manufacturing processes to using eco-friendly materials, New Balance strives to make a positive impact on the environment.